Polaris Asso says it has trained 50,000 young people
By the AFREEQUE newsroom, based on APS
Illustrative image · Mikhail Nilov · Pexels · Licence PexelsPolaris Asso says it has trained 50,000 young people in Senegal and Ivory Coast to develop media literacy and limit the effects of disinformation. The association also says it supports nearly 100 content creators and 50 ambassadors, as part of Global Media and Information Literacy Week, according to its executive director cited by the APS.
Polaris Asso says it has trained 50,000 young people in Senegal and Ivory Coast in media literacy, digital citizenship and civic participation, its executive director, Ousseynou Gueye, told the Senegalese Press Agency (APS).
The organisation has also supported nearly 100 content creators, whose combined audiences exceed 20 million followers, and runs a network of 50 ambassadors, according to Ousseynou Gueye. Its SEN EMI programme notably trains ambassadors to combat disinformation and cyberbullying.
Polaris Asso carries out activities with creators, including the white paper “Tell your influence”, a citizens’ convention for influencers and training sessions in Dakar and Abidjan. To reach rural populations, people with limited literacy in French, older people and young people outside the education system, Gueye advocates content in national languages, voice messages and short videos, as well as using community radio stations and religious and traditional leaders.
The interview took place during Global Media and Information Literacy Week, held from 24 to 31 October 2026 under the theme “It’s everyone’s business – Media and information literacy for peoples”.
The APS reports that Gueye also called for better coordination between public authorities, the media, civil society and partners, believing that scattered initiatives reduce the effectiveness of awareness-raising activities.
