Buddy the horror-film unicorn tops Halloween costume searches
By the AFREEQUE newsroom, based on L’essentiel
Google has ranked Buddy, the orange unicorn from the horror film “Buddy”, as the most-searched Halloween costume on its Frightgeist site. Cinema dominates the ranking, released for costumes worn on 31 October, according to Google and L’essentiel.
Buddy, the orange unicorn from the horror film of the same name, is the most-searched Halloween costume on Google, according to the search engine’s Frightgeist ranking. The character is the star of a television show in the film “Buddy”, directed by Casper Kelly and Jamie King in 2026.
In the United States, the film’s success has led the The Buddy franchise to market costumes of the mascot. Google’s ranking also features Nikki, a character from the horror film “Obsession”, and Agamemnon, the king of Mycenae reimagined in Christopher Nolan’s “The Odyssey”.





