Up to 4,000 jobs at risk in Tunisian call centres
By the AFREEQUE newsroom, based on La Presse de Tunisie
Illustrative image · Yan Krukau · Pexels · Licence PexelsUp to 4,000 jobs could be at risk in Tunisian call centres, which employ around 27,000 people and generate 84% of their turnover from France. New French rules require prior consent for prospecting, Zied Ben Ali, a sector trade union official, explained, as quoted by La Presse de Tunisie.
Up to 4,000 jobs could be at risk in Tunisia’s call centres following the adoption of new French rules governing commercial prospecting, Zied Ben Ali, treasurer of the National Trade Union Chamber of Call Centres, said on Thursday 29 October, according to La Presse de Tunisie.
The sector employs around 27,000 people in Tunisia and derives 84% of its turnover from the French market, according to a sector study cited by Zied Ben Ali. Companies that contacted customers without their prior consent could face complaints.
To reduce this dependence, professionals are seeking to expand in Canada and have been considering since 2024 strengthening their activities in Italian. Technical assistance and customer services are also potential growth areas, supported by French-speaking skills and proximity to Europe.
Artificial intelligence could automate some responses, but human intervention remains necessary to handle complex requests, Zied Ben Ali said.
The announcement follows the presentation of products by 71 Tunisian companies at Sial Paris 2026 on 20 October, another initiative targeting the French market.
