Nollywood agrees distribution partnership with China
By the AFREEQUE newsroom, based on Leadership
Nollywood officials and Chinese film executives announced in Abuja a partnership to distribute Nigerian films directly in China. Presented at the 2026 Chinese Film Exhibition in Nigeria, the initiative also aims to strengthen young Nigerians’ skills, according to Abuja International Film Festival founder Fidelis Duker.
Nollywood and Chinese film executives have announced in Abuja a partnership aimed at establishing a direct commercial distribution route between Nigeria and China, Leadership reports. The agreement provides for promoting Nigerian films in Chinese cinemas and developing co-productions, technological exchanges and access to the Asian market.
The partnership was presented at the opening of the 2026 Chinese Film Exhibition in Nigeria, held alongside the 23rd Abuja International Film Festival. Fidelis Duker, founder of the festival, presented the initiative as a way to circulate African productions without relying on Western intermediaries.
Dai Yiming, chairman of Huaxia Film Distribution, said Chinese audiences were seeking diverse stories and that the agreement should also enable Nigerian works to reach millions of viewers in China. Representatives of Nigeria’s film classification body and cinema distributors from Lagos took part in the discussions.
Summary produced with the help of artificial intelligence tools, under AFREEQUE’s editorial responsibility.
