Portuguese football sponsorship withstands Ronaldo’s departure
By the AFREEQUE newsroom, based on La Nouvelle Tribune
Sponsorship contracts with the Portuguese Football Federation generate around €56 million a year and remain valid until 2030 despite Cristiano Ronaldo’s international retirement. The main expected decline concerns shirt sales, according to O Jogo and Foot Mercato.
The main sponsorship contracts of the Portuguese Football Federation (FPF) generate around €56 million a year and remain valid until 2030, according to Portuguese daily O Jogo. International retirement by Cristiano Ronaldo, announced on 5 November, therefore does not call these commercial revenues into question.
The expected impact mainly concerns shirt sales, according to Foot Mercato. Cristiano Ronaldo, former captain of the Portuguese national team, joined Saudi club Al-Nassr in 2023 and his contract, extended until June 2027, remains one of the most lucrative in world football.
