Nigerian group NASCON launches three Dangote seasonings
By the AFREEQUE newsroom, based on Business Day Nigeria
NASCON Allied Industries is launching three seasoning products under the Dangote brand to expand its business beyond salt refining in Nigeria. The products were unveiled at the 40th Lagos International Trade Fair, as part of Dangote Group Day, according to Business Day Nigeria.
NASCON Allied Industries, a Nigerian subsidiary of the Dangote Group specialising in salt refining, has launched three seasoning products, Dangote Classic, Dangote Beef Seasoning and Dangote Chicken Seasoning, at the 40th Lagos International Trade Fair. Its managing director Aderemi Saka presented the products during the day dedicated to the Dangote Group, alongside officials from the Lagos Chamber of Commerce and Industry (LCCI), according to Business Day Nigeria.
NASCON said it entered the seasoning market in 2014 to respond to changing consumer preferences and diversify its portfolio beyond salt refining. Aderemi Saka said the new range would enable the company to build on its distribution network and reputation among Nigerian households.
The launch is part of the industrial growth strategy of Dangote Industries Limited, NASCON’s parent company, which is seeking to strengthen local production. The Lagos trade fair will also enable NASCON to showcase its products to consumers, distributors and business partners, according to Business Day Nigeria.
