Eswatini tourism authority wants joint marketing with airlines
By the AFREEQUE newsroom, based on Times of Eswatini
Illustrative image · Khaya Motsa · Pexels · Licence PexelsThe chief executive of the Eswatini Tourism Authority, Vusie Dlamini, calls for joint promotion with airlines, including Eswatini Air, to attract more visitors. He believes the future Palazzo International Convention Centre opens up prospects for business tourism, provided there is sufficient capacity, for example for 6,000 delegates.
Vusie Dlamini, chief executive of the Eswatini Tourism Authority (ETA), calls for closer collaboration between tourism stakeholders and airlines in order to attract more foreign visitors, the Times of Eswatini reports. He cites joint marketing of the destination, better air connectivity and attractive tourism packages.
He was answering a question on cooperation between the ETA and the national carrier Eswatini Air. According to him, the Palazzo International Convention Centre opens up prospects for business tourism (meetings, conferences, exhibitions). He warns, however, that the country must first check its capacity to host visitors, for example for an event of 6,000 delegates.
Vusie Dlamini also wants visitors not to leave immediately after events, and for the authorities and tour operators to design packages that encourage them to extend their stay.
Eswatini Air, which operates two Embraer ERJ 145s, is also preparing a fleet expansion strategy, said its board chair, Dr Wisdom Dlamini, who aims for a wider regional role.
