Uganda bets on football to attract tourists at London trade fair
By the AFREEQUE newsroom, based on The Independent
At the World Travel Market in London, Uganda presents its tourism and sports tourism opportunities, linked to its partnership with CAF. The delegation, led by State Minister for Tourism Suzan Nakawuki, seeks to attract visitors and investors ahead of AFCON 2027, according to The Independent.
Uganda is using the World Travel Market (WTM) in London to present itself as a destination for football fans as well as tourists. The Ugandan delegation, led by State Minister for Tourism, Wildlife and Antiquities Suzan Nakawuki, is presenting its tourist attractions and the development of sports tourism.
This approach builds on the partnership launched with the Confederation of African Football (CAF) and a series of tourism presentations in the United Kingdom. Suzan Nakawuki said the country wants to connect football audiences with its tourist experiences as AFCON 2027 approaches.
The British tour, organised by the Uganda Tourism Board with the Uganda High Commission in London, has stopped in Glasgow, Manchester and Birmingham. Juliana Kagwa, chief executive of the Uganda Tourism Board, said the fair should help generate business for the private sector. The Ugandan stand features an art installation in the shape of a football pitch.
