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SureGifts serves more than 1,000 organisations in Nigeria

By , based on Business Day Nigeria

SureGifts serves more than 1,000 organisations in NigeriaIllustrative image · David Kwewum · Pexels · Licence Pexels

SureGifts says its rewards platform serves more than 1,000 Nigerian organisations and 400 partner merchants, with more than 1.3 million rewards already redeemed. Since early 2024, the value distributed has doubled compared with the entire previous decade, according to the company's Beyond Cash report.

More than 1,000 Nigerian organisations have used SureGifts' infrastructure since 2014 to distribute rewards, benefits and loyalty programmes to their employees, customers, distributors and partners, according to the company in its “Beyond Cash” report on corporate rewards in Nigeria.

Beneficiaries can use these rewards at more than 400 merchants with more than 1,100 outlets. More than 1.3 million rewards have been redeemed on the platform, while the value distributed since the beginning of 2024 is double that issued throughout the previous decade, according to SureGifts.

SureGifts, which operates in Nigeria and Kenya, offers electronic and physical gift cards as well as an interface allowing other platforms to distribute vouchers. Interswitch has integrated its vouchers into its digital promotions platform, while MTN, NLNG, Leadway, Nigerian Bottling Company and HBM Nigeria are among the organisations using its rewards programmes.

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