Nigerian government sees technology as advertising growth driver
By the AFREEQUE newsroom, based on Daily Post
Illustrative image · David Iloba · Pexels · Licence PexelsNigerian Information Minister Mohammed Idris says technology, creativity and professional innovation will support growth in the advertising sector. He calls for regulation of artificial intelligence use to protect consumers from disinformation, copyright violations and privacy breaches.
Nigerian Minister of Information and National Orientation Mohammed Idris says technological advances, creativity and professional innovation will shape the future of the advertising and marketing communications sector in Nigeria. He called on professionals to adapt their practices to new technologies while maintaining consumer protection, according to the Daily Post.
Mohammed Idris presented Nigeria’s national artificial intelligence strategy as a framework for promoting the responsible use of these technologies. He cited possible applications in audience research, content production, campaign planning and performance measurement, while calling for safeguards against disinformation, copyright violations and privacy breaches, according to the Daily Post.
The minister also asked ARCON, Nigeria’s advertising regulator, to strengthen its framework in response to digital advertising, influencer marketing and AI-generated content. He stressed that consumer trust remained essential to the development of the sector, presented as a pillar of Nigeria’s creative economy.
The call comes as the Nigerian government pursues several economic and regulatory reforms. It follows in particular the plan to withdraw 269 obsolete laws, announced on 12 November, and comes after the suspension of the review of broadcasting licence fees announced on 10 November.
