Black Friday searches rise 30% in South Africa
By the AFREEQUE newsroom, based on Bizcommunity
Online searches related to Black Friday have risen by 30% year on year in South Africa, signalling that consumers are starting earlier to compare prices and products. The event will take place on 27 November 2026, and this early interest is prompting retailers to attract customers ahead of promotions, according to Bizcommunity, citing Google Trends data.
Search interest in Black Friday has risen by 30% in South Africa over the past three months compared with the same period in 2025. Google Trends data, reported by Bizcommunity on 19 October 2026, points to an earlier start to searches ahead of November’s promotions.
Internet users are looking in particular for the date of the event as well as products, brands and retailers. For merchants, this shift underlines the importance of engaging consumers before offers launch, as shoppers compare prices more and look for the best value for money.
Summary produced with the help of artificial intelligence tools, under AFREEQUE’s editorial responsibility.
