Uganda promotes itself through Swiss ice hockey
By the AFREEQUE newsroom, based on Pmldaily
Uganda has signed a one-year sponsorship agreement with the Champions Hockey League to promote its tourism destination to Swiss fans. The partnership will cover the 2026-2027 season and give the “Explore Uganda” brand visibility in stadiums, on television and on social media, according to the Ugandan embassy in Switzerland.
Uganda has signed a one-year sponsorship agreement with the Champions Hockey League (CHL), Europe’s leading ice hockey competition, to promote its tourism destination to sports fans in Switzerland, PML Daily reports. The partnership covers the 2026-2027 season.
The “Explore Uganda” brand will be visible in ice rinks, on television and on social media, with promotional activities planned during the season. The agreement was negotiated by the Ugandan embassy in Switzerland and the Uganda Tourism Board, with the involvement of sports marketing agency Infront Sports & Media.
Summary produced with the help of artificial intelligence tools, under AFREEQUE’s editorial responsibility.
