Morocco’s Gen J Foundation presents its 2026-2031 innovation plan
By the AFREEQUE newsroom, based on Le Matin

The Gen J Foundation has presented its Innovation Pact 2026-2031 to move from analysing challenges to delivering concrete projects and better connect innovation stakeholders in Morocco. The 2025 National Innovation Survey, conducted with the Moroccan Observatory of Management Practices, found that 25% of the companies surveyed generated more than 30% of their turnover from recent innovations, according to Le Matin.
The Gen J Foundation has unveiled its Innovation Pact 2026-2031, which plans to contribute directly to the implementation of innovation initiatives in Morocco. It aims to bring together public authorities, businesses, universities, researchers, startups, investors and support organisations, according to the Gen J Foundation.
This new direction is based on the finding that Morocco already has the talent, businesses, institutions and infrastructure needed to support an innovation economy. The foundation now intends to strengthen links between these stakeholders, going beyond producing analyses and contributing to public debate.
Summary produced with the help of artificial intelligence tools, under AFREEQUE’s editorial responsibility.



