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Mascom expands beyond telecommunications in Botswana

By , based on The Voice Botswana

Mascom expands beyond telecommunications in BotswanaMascom Wireless Botswana (Pty) Ltd · CC BY-SA 4.0

Botswana’s Mascom Wireless unveiled a new brand identity in Gaborone and announced plans to expand its business beyond connectivity. The company intends to develop digital platforms and services for individuals and businesses as part of an evolution presented for its 28th anniversary, reports The Voice Botswana.

Mascom Wireless, a telecommunications operator in Botswana, unveiled a new brand identity and the slogan “Always You” in Gaborone. The company described the change as a stage in its evolution, according to The Voice Botswana.

The rebranding includes a new logo and a renewed positioning. Mascom says it wants to adapt its services to the changing needs of customers, businesses and communities, and move further towards technology-focused services. The operator has been active in Botswana for 28 years.

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