International Chamber of Commerce and TikTok launch free digital workshops for Ghanaian SMEs
By the AFREEQUE newsroom, based on MyJoyOnline
Illustrative image · PNW Production · Pexels · Licence PexelsThe International Chamber of Commerce and TikTok have launched free digital commerce workshops for Ghanaian SMEs, including rural businesses, at the University of Ghana in Legon. The government-backed programme aims to equip businesses with the skills and tools needed for cross-border online trade, according to MyJoyOnline.
The ICC-TikTok Digital Commerce Labs are free to Ghanaian small and medium-sized enterprises (SMEs), including those in rural areas. The programme offers community events, online modules and virtual classes to help businesses sell beyond their local markets, according to MyJoyOnline.
Ghana’s Deputy Minister for Communication, Digital Technology and Innovation, Mohammed Adams Sukparu, said the government would support the programme’s rollout in rural areas. He cited entrepreneurs, traders, farmers and artisans among the intended beneficiaries and said digital commerce should enable them to access new markets, increase revenues and grow their businesses.
The International Chamber of Commerce (ICC), TikTok and Universal Merchant Bank (UMB) also present the programme as a way of strengthening cross-border digital commerce skills, particularly in compliance and customer trust. Tholoana Ncheke-Mahlaela, TikTok’s head of government relations and public policy for Southern Africa, stressed the ability of small businesses to gradually create jobs around them, according to MyJoyOnline.
The launch took place on 10 November 2026 at the Institute of Statistical, Social and Economic Research (ISSER) of the University of Ghana, in Legon, according to MyJoyOnline.
