D-Black says Ghanaian music is more lucrative and costly
By the AFREEQUE newsroom, based on 3News
Illustrative image · Ns Sight · Pexels · Licence PexelsGhanaian rapper and entrepreneur D-Black says Ghana’s music industry has become more lucrative but also more costly for artists. He highlights the growing cost of production, promotion and marketing, as well as the shift from physical distribution to digital platforms, according to 3News.
Ghanaian rapper and entrepreneur D-Black says Ghana’s music industry has become more lucrative, but also more costly for artists. He cited rising spending on production, promotion and marketing during his appearance on TV3’s Afternoon Show.
D-Black also described the shift from physical CD distribution to digital platforms, which now allow artists to distribute their music directly to a global audience. He recalled winning his first gospel award with «Somebody», a song recorded with Ghanaian singer Kwabena Kwabena.
The rapper dates the beginning of his professional relationship with artist E.L. to around 2008 or 2009. The two musicians have since collaborated on several tracks and notably produced a five-track EP together featuring songs about women, according to D-Black.
