BYD launches luxury Denza brand in India
By the AFREEQUE newsroom, based on TimesLIVE
BYD has launched its luxury Denza brand in India with two electric models, the D9 and Z9 GT. The D9 is priced at 95,600 dollars and the Z9 GT at 166,600 dollars, in a still limited high-end car market, reports TimesLIVE.
Chinese carmaker BYD launched its luxury Denza brand in India on Friday with two electric models, the seven-seat D9 SUV and the four-door performance coupé Z9 GT, according to Reuters. The D9 is priced at 95,600 dollars (1.6 million rupees) and the Z9 GT at 166,600 dollars (2.82 million rupees).
Denza is targeting wealthy consumers in the world’s third-largest car market and intends to compete notably with Mercedes-Benz and Toyota Motor. BYD had already launched the brand in Europe earlier this year to strengthen its premium positioning and profitability, according to Reuters.
The Indian luxury car market accounts for just over 1% of passenger car sales, which reached 4.4 million units in 2025. High-end models are largely imported and subject to high taxes, but their high margins and more limited competition make the segment attractive, reports Reuters.
BYD already sells mass-market and high-end vehicles in India, but investment rules targeting countries that share a land border with India limit its ability to set up a factory there. The carmaker therefore continues to import its vehicles from China, with tariffs that can reach 100%, according to Reuters.
