China Media Group focuses on local content to reach Africa
By the AFREEQUE newsroom, based on Agpgabon
China Media Group wants to strengthen its media presence in Africa by developing local content, involving more African professionals and diversifying its broadcast languages. Producer Liu Liyuan presented the strategy at a conference in Beijing on 17 October, according to the Gabonese Press Agency.
China Media Group (CMG) producer Liu Liyuan presented the Chinese broadcaster’s strategies for strengthening its media presence in Africa and adapting its content to the continent’s sociocultural realities in Beijing on 17 October, the Agence Gabonaise de Presse observed at a seminar for African French-speaking journalists.
The conference gave participants an insight into CMG’s focus on content better suited to African audiences. The presentation formed part of a seminar in Beijing for journalists from French-speaking countries on the continent.
Summary produced with the help of artificial intelligence tools, under AFREEQUE’s editorial responsibility.
